Untold is not a consultancy briefed from the outside. It's a commercial partner embedded in the work - building the narrative, opening the right conversations, and moving founders and capital platforms from where they are to where they need to go.
My 20 years span media, technology, and capital - global brands, early stage, scale-ups, and hyper-growth, and markets I lived in rather than passed through. Boardrooms in Doha, accelerators in Lagos, pitches in New York. Trust looks different in each room, and so does the right move.
The move into early-stage and capital was deliberate. I walked away from the biggest platforms in media and tech to get inside this world - funds, platforms, founders - and worked my way in, conversation by conversation. What I found was a pattern: the work that matters most is often the hardest to back. Untold is built for exactly that.
What this
gives you.
Pattern recognition across stages, sectors, capital systems, and markets is not something you can compress. It accretes. What that produces - specifically:
01
Seniority without ego.
I've been in the room at the most senior level. I know how those rooms work. And I still do the work myself. Most people at this level stopped executing years ago.
02
Judgement under ambiguity.
I've navigated enough uncertain situations - politically complex, culturally complex, commercially complex - to know what to do when there's no playbook. I'm most useful when the path isn't clear.
03
The ability to see the whole board.
Capital, narrative, market, execution - holding all four simultaneously and knowing which is actually the problem requires having operated across all four. There's no shortcut.
04
Transparency.
I've seen enough to know what moves capital and markets - and what doesn't. So I tell you the truth: when the story isn't ready, when the raise isn't ready, or when the narrative isn't actually the obstacle.
05
Real relationships, not LinkedIn connections.
Twenty years of relationships across the rooms where this work gets backed, bought, and understood: capital across funds and family offices, enterprise decision-makers, editors who shape how new categories and breakthroughs get seen, and founder networks from Forbes Under 30 to ERA to CHIEF - spanning five continents.
Engagements are shaped around what the moment requires.
Retainer, project, or something we design together. Every engagement starts with a conversation.
First Look
A focused audit of your positioning, narrative, and commercial infrastructure - delivered as a clear picture of where you are, where the gaps are, and what to do first. Fixed scope, fixed fee. The fastest way to find out where to focus.
Focused Sprint
For a specific, high-stakes moment: a fundraise, a market entry, a platform launch. Scoped tightly around one objective - narrative, capital access, GTM, or market entry - and built to move through it.
Embedded
Ongoing partnership, embedded in the work. Not briefed from the outside - present in the decisions, the conversations, the pivots. Strategy, narrative, capital fluency, and network in one person, working directly alongside you.
Advisory
A lighter-touch ongoing relationship for founders and platforms who need a trusted thought partner available across the moments that matter.
The full picture, for those who want it.
Narrative, capital fluency, go-to-market, growth, and network - tuned to whether you're building the company or backing it.
For founders
Founders need to be found, funded, and understood.
For capital platforms
Investment managers need to attract capital and the right founders.
Brands and platforms I've worked with.
Told.
Where the work moved capital, category, market, customers, communities, or all of the above.
Building the category story for a model with no precedent. $40M+ mobilized across 55+ companies and funds, with partners including Mt Sinai, The Schmidt Family Foundation, The Engine, and the University of Florida.
Neta is a philanthropic asset manager and investment bank building something without precedent: GrantVestments™ deploy philanthropic capital as early-stage capital, structured so returns recycle back to the donor-investor to be given again rather than being spent once. The model falls between grantmaking and venture and belongs cleanly to neither, with no established playbook and no comparable to point to. As fractional CMO, building the brand narrative and value proposition from scratch, and translating the model for investors, mission-aligned founders, family offices, advisors, fund managers, and the research institutions moving science out of the lab. Architecting the GTM, including the investor strategy targeting newly liquid wealth. Matching investors to the opportunities that fit their conviction, and telling the category story that brings the next set in. The Icahn School of Medicine at Mt Sinai program won a 2025 DAF Giving Summit award.
Repositioned a fund as an asset management platform. Helped secure an anchor LP into the climate fund, the first institutional commitment into the new structure.
A $1B ambition and 32 portfolio companies, raising against a shorter track record and a structure the market had no frame for. Rebuilt the brand and investor experience end to end, executed a Nasdaq partnership and launch event, and built the platform programs behind Mammoth Biosciences, Einride, and Air Protein.
CMO-in-Residence across a 350+ company portfolio, pre-seed to Series A.
Embedded with founders through the run-up to demo day: sharpening the pitch, pressure-testing product-market fit, shaping customer stories, and opening doors to the partners and investors that mattered. Advised the climate vehicle on fundraising, investor relations, and early founder pipeline.
Ran global brand, campaigns, and product marketing through hypergrowth past $1B in revenue. Launched Solimar, the platform's largest product launch, earning two industry awards.
The Trade Desk was making the case for a better, open internet against big tech's walled gardens, and the job was educating a market: translating the complexity of the advertising ecosystem into a story agencies, brands, and ultimately consumers could act on. Ran all global campaigns as GM of Global Brand and Campaigns, and led the product marketing org as interim VP, one of a five-person leadership team in a 150-person org supporting $400M+ per quarter, with a $47M budget across NAMER, EMEA, and APAC. Ran the marketing org's operating rhythm, connecting its priorities with sales, product, and engineering. Launched the "Because It Matters" brand platform, and partnered with the C-suite and IR on earnings narrative and category positioning.
Go-to-market for Spotify's largest advertising segment. EUR 210M in revenue, the $100M Google partnership, and the first-ever Global Wrapped.
Global Head of Category for the technology segment, building programs directly with C-level counterparts at Google, Amazon, Samsung, Microsoft, and Uber. Quarterbacked the $100M Google partnership. Launched the first-ever Global edition of Wrapped, and built the Samsung device graph program, a data partnership that increased revenue by 30%.
Turned a 100+ year old legacy print brand to a modern marketing organization and a global founder platform: 86+ events a year, a franchise spanning four continents, an incubator across three, and 200%+ partnership revenue growth.
Six years, four promotions, second to the CMO, building and leading a 25-person team across brand, growth, insights, audience, and partnerships. Scaled Under 30 into a founder ecosystem spanning the US, Europe, West Africa, and Asia-Pacific. Owned audience, community, and partner strategy for 86+ events a year, including the flagship summits. Co-founded Forbes8, an incubator that scaled across West Africa and Haiti with its own programmed accelerators. Modernized the 8M-record marketing engine itself: ABM, marketing automation, and sales partnership programs still in market today. Led the Webby-winning Centennial campaign.
What it's like to work together.
From clients and partners who've been in the room:
Marcus Noel
Forbes
Liz has an unusual ability to walk into a complex, ambiguous situation and immediately see what's actually going on. She's an operator and a strategist in the same person, which is genuinely rare.
Neta Foundation
Current engagement
We're building something that doesn't have a playbook. Liz understood the model immediately - and has been translating it into language that moves investors, partners, and founders.
Christine Ntim
Global Startup Ecosystem
Forbes Under 30
She didn't just execute someone else's vision, she built the model - with the range to move between boardrooms in New York and accelerators in Lagos without missing a beat.
David Bullock
Founder, 907 Agency
Forbes Under 30
Liz is the rare person who actually does the work - not just the strategy, but the execution. She asks the right questions, tells you the truth, and then helps you figure out what to do with it.
Whether you're a founder at an inflection point, or shaping a transformative capital platform.
New York City
Works withTechnical & scientific founders
Health, climate & deeptech
Investment & incubation platforms